An estimated 124.9 million viewers tuned in to Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s Super Bowl LX broadcast ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who tuned in to Super Bowl LIX in 2015.
Release Date
02/09/2026
This is the first Super Bowl reported using Nielsen’s Big Data + Panel measurement methodology, which was officially implemented in September 2015. Big Data + Panel provides the most accurate television viewership measurement to date.
Super Bowl LX aired from 6:40 p.m. ET to 10:28 p.m. ET on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+. It garnered a combined average audience of 39.4 and a combined market share of 79.
The halftime show featuring Bad Bunny averaged 128.2 million viewers between 8:15 and 8:30 p.m. ET. The entire broadcast peaked at 137.8 million viewers during the second quarter (7:45-8:00 p.m. ET).
Viewership estimates include out-of-home (OOH) advertising and digital viewing (mobile, PC, MVPD app, vMVPD).
